Ian H Smith – Director, Being Guided

  • After initially training as a product designer in the plastics industry, Ian has spent the past 35+ years working in challenging roles within the tech industry. Ian holds a Master’s degree in Design Thinking. This inspires his work: applying a human-centered approach to solving problems with tech innovation.


    Title: “A Foundation for Innovation in Manufacturing”


    Synopsis: Design Thinking means solving problems in a people-oriented way. As relentless commoditisation attacks established products and services, manufacturers must find new ways to accelerate innovation, as the counter to price sensitivity and lack of differentiation. In this presentation, Ian Smith talks about how and why Design Thinking is a powerful method for converting ideas into higher-value products for the manufacturer.


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